Receiver

Receiver is an individual or individuals to whom the message is directed. The receiver always respond in some way and signals that response to the sender and the signal may take the form of  a spoken comment, a long sigh, a written message, a smile or some other action. Also ‘Bovee and Thill 1992’ states that even a lack of response is in a sense a form response. According to our own understanding this totally makes sense, take for example someone(sender) tells a joke and the other person(receiver) does not respond but just look at him or her without even laughing. This is simply a feedback that the joke intended to make the receiver laugh didn’t so in other words it was not funny hence the receiver didn’t respond by laughing and just looked at the sender, it was a boring joke.